The Story
Key benefits
Removes 97% of product buildup with one wash*
Removes 95% of sebum + pollution with one wash*
Removes 65% of copper with one wash*
Improves color vibrancy
Helps keep hair cleaner, longer**
Deeply cleanses without stripping hair
Removes product + pollution buildup, excess oil, and heavy metals deposited from hard water
*In laboratory testing compared to baseline
**When used with Living Proof conditioners
Description
Key benefits
Removes 97% of product buildup with one wash*
Removes 95% of sebum + pollution with one wash*
Removes 65% of copper with one wash*
Improves color vibrancy
Helps keep hair cleaner, longer**
Deeply cleanses without stripping hair
Removes product + pollution buildup, excess oil, and heavy metals deposited from hard water
*In laboratory testing compared to baseline
**When used with Living Proof conditioners
